Are you a start-up in the interactive and digital media industry? Get a grant of up to S$50,000 to develop your new idea into an innovative product or service.

For who?

• Any business that is registered/incorporated in Singapore.
• Individuals may also apply provided the bulk of the project funded takes place in Singapore.

For what?

• To provide funds and mentors to start-ups in the interactive digital media (IDM) industry with breakthrough ideas which can be turned into innovative products or services.
• Your project must involve:
  • innovation (e.g. technology or business model innovation)
  • technology (e.g. a new web/mobile application)
• Your project must be:
  • in the early stages of development
  • carried out mostly in Singapore
  • risky and yet be feasible
• Your project must result in innovative products, processes or business models which:
  • can be protected by intellectual property (IP) laws; or
  • have the potential to be exported regionally and globally
• You must have/be:
  • a clear vision of your project’s business potential
  • a passion for the subject matter
  • committed to the viability of the project

How much?

• A mentor will be appointed to nurture your start-up and administer the funds. Mentors will:
  • invest in your startup as shareholders (≈10% - 25% of the project cost)
  • advise startups on their idea’s uniqueness
  • help startups develop their contact network
  • provide general business advice
  • offer guidance on securing additional project funding

  See:	List of mentors on the IDM Programme Office website

• You will receive a grant of up to S$50,000 of your project’s qualifying costs which includes:
  • subsistence allowance of up to S$600 a month per applicant
  • cost of hiring external advisers
  • marketing expenses
  • research expenses
  • purchase of equipment and software

Things to note

• You will receive the funds as advancements from your mentor on a quarterly basis.
• You must return any unspent funds if you decide not to complete the project.