Time:Sep 22-25,08

Venue:Shanghai Mart
Sponsor:Ministry of Commerce Shanghai Municipal People’s Government
Organizer:Shanghai International Sourcing Promotion Center
Homepage:2008.sourcing.org.cn
Exhibiton: comprehensive

Introduction
ISF CHINA—— Largest Reverse Sourcing Fair in China

ISF China is a national-level fair co-organized by Ministry of Commerce and Shanghai Municipal People’s Government.
ISF Mode: International buyers setup booths, suppliers come to visit.
Inviting quality suppliers all over China with the assistance of 23 cooperating provinces (81.8% supplier audiences come from outside Shanghai).
2008 ISF China will continue to strengthen Country & Region Sourcing Area and enlarge China Sourcing Area.
As an important composition of ISF China, “The 3rd China International Sourcing Summit” will be held in Sep. 22

Publicity
Advertisement
Advertising in financial newspaper, specialized periodicals, exhibition magazines and some primary TV & Radios.
Launch outside advertisement to broaden the influence.
Establish specialized webpage for ISF China on www.sourcing.org.cn, and propagandize fair information uninterruptedly.
Organize press conference, inviting hundreds of mainstream media to report ISF China.
Audience-invitation
Introduce ISF China through other famous exhibitions   and accumulate suppliers’ info
Establish link with websites of 23 provincial Foreign Trade & Economic Cooperation Bureaus and associations in order for suppliers to get the latest fair information conveniently.
Cooperated with associations and agencies to invite   qualified suppliers.
Enlarge supplier database by searching on the internet or providing membership services.